What’s the Difference Between SEO and SEM?
Both SEO and SEM should be essential parts of your online marketing strategy in an online marketing platform. SEO is a powerful way to drive evergreen traffic at the top of the funnel, while SEM is a highly cost-effective way to drive conversions at the bottom of the funnel. In marketing, both processes aim to increase visibility in search engines.
SEO is about optimizing your website to get higher rankings in the organic search results, while SEM goes beyond SEO. It involves other methods that can get you to search engine traffic, like PPC advertising.
Organic SEO strategy
If we talk about Organic Seo, the Organic SEO strategy is a part of online marketing which includes keyword research and link building that help your website rank at the top of organic, unpaid search engine results pages.
How is increase profit in organic keyword research strategy in SEO
Keyword research provides valuable insight into the queries that your target audience is searching on Google. The wisdom you can get into these actual search terms can help inform content strategy and your larger marketing strategy.
Keyword Research Process:
Proper keyword selection is the foundation of getting started with SEO. While selecting keywords for your website, one should keep in mind:
- Will searchers find what they are looking for using these keywords? (Right Keywords)
- Will they be happy with what they see? (relevance)
- Will this traffic result in financial rewards or other organizational goals? (Profitable)
Find Profitable Keywords:
- Understand user intent to match keywords with your goals.
- Generate seed keywords (topic ideas)
- Find long-tail keywords with the highest revenue potential.
- Filter and prioritize keywords.
Understanding Types of keywords:
All keywords are not searched with the same intent, as all users are not on the same level of buying cycle. Here are key keyword types for you to understand.
Let's say you are a shoe dealer then these all could be queries relevant to your business
Brand Specific: Nike Shoes, Nike Swoosh, etc.
Location Specific: Shoe dealer in Delhi.
Purchase Related: Buy Shoe Online, Online Shop Prices
Application-Specific: Lightweight Shoes, High Ankle Shoes
Long-Tail Keywords: What are the best shoes for long-distance races?
But if you have a closer look at them, you will understand that it's not possible to target all these queries on a single page on your website. Hence, you need to have an elaborate research process for keyword selection. For running this process, we need keyword selection tools.
Keyword Research Tools:
Although there are many paid and free keyword research tools, the best and most preferred tool for keyword research is Google Keyword Planner.
Advantages of using keyword planner.
- It's Free
- Shows large keyword Ideas
- Will give you rough ideas on the volume of monthly keyword searches
Link buildings are the most popular off-page SEO method. If we talk about link building, by building external links to your website, you are trying to gather as many 'votes' for yourself as you can so that you can bypass your competitors and rank higher. Building links is one of the many tactics used in search engine optimization (SEO) because links signal to Google that your site is a quality resource worthy of citation. Therefore, sites with more backlinks tend to earn higher rankings.
Let's now understand what kind of links we are expected to create and create them.
Types of Links:
Do Follow: Crawled by search engines
No, Follow: Not Crawled by search engines
Inbound / Backlinks: Coming Towards your site from other websites
Outbound: Pointing out from your website towards other websites
Link Building for SEO includes building Do-follow links towards your website (inbound) from other quality websites.
What are good Links to acquire?
While building links towards your website, remember to have quality over quantity as referring to your matter most rather than building references.
Topical relevance of linking page/domain and context of the link
Page rank of the link page, link from top section passes more value
Position of the link in the page, link from top section gives more value.
No. of unique linking domains to the site/page
Diversity of link types as well as anchor text pointing to the site/page
Links ability to send click-through visitors
SEM or PPC profitability
Search Engine Marketing (SEM), If we talk about SEM, SEM is a uniquely powerful option for your business and the secret weapon for today's growth marketing leaders. SEM campaign. SEM lets you use this space for advertising to potential customers when they search for specific words and phrases relevant to your business. These are known as keywords.
SEM: is the advertiser only pays when someone clicks on their ad.
So, If your ad appears, but no one clicks on it, you won't be charged. That's why it's called. "Pay-Per-Click" advertising. It's essential to understand what makes the keyword "Good." Factors to consider before bidding on keywords:-
Keywords are relevant & they get sufficient traffic
SEM is based on an auction system In the auction, you place a bid, which influences your performance in the auction. But it's not all about your bid. In these auctions, the relevance of your advert is crucial as well, So success in the auction means having a competitive bid and strong relevance and getting both of these rights of success in SEM. Say you're willing to pay up to 40/- when people click on your ad after searching, for example (event planner). This price is often called your maximum Cost-Per-Click or Max CPC.
SEM Campaigns to achieve greater relevance, At the top is your account, which you create with Google Ads, Bing Ads, or another search engine, Within the account are campaign, each campaign control important decision like:
Area or Countries
Where ads can Appear
The Ad networks you want to use
So, the final thought is that SEO and SEM both help increase profitability in online marketing. They both have their unique advantages. If your online startup, you can take organic profits from SEO, And if you have a big budget for your online business, you have to create a strategy for SEM. If you guys like our blog, please do share and comment. We would love to know your thoughts.