Lead generation is an important part of your business process of attracting prospects to your business. We can also say that Lead generation is the backbone of your business. A lead is a person who has indicated an interest in your company’s product services in some way, shape, or form. It means instead of getting a random cold call from someone who purchased your contact information, you’d hear from a business or organization you’ve already opened communication with.

Lead generation is a practice aimed to create unique ways to offer value to people and take their contact details attracting them towards your business.


1.   What is Lead Generation?

2.   4 Pillars of Lead Generation:

       2.1Call-to-action (CTA)

       2.2 Landing Page

       2.3 Forms

       2.4. Offers

3.    An Effective Lead Generation Process:

4.    Boost Lead Generation With SEO

5.    6 ways SEO Strategies To Help Generating Leads

       5.1 Optimize Your Homepage

        5.2 Optimize Your Blog Posts

         5.3 Improve Your Website Speed

        5.4 Be Active In Social Media

        5.5 Rank On Google’s First Page for Your SEO Services

        5.6 Perform Keyword Research

           6.     How To Generate Leads With Social Media

                   6.1 Facebook Ads

                   6.2 LinkedIn Ads

                   6.3 Google Ads

                   6.4 Native Ads

                   6.5 Instagram Ads

                   6.6 Twitter Ads

            7.    Conclusion


What is Lead Generation?

Lead generation is the marketing process of finding potential customers for your business who are interested in your business product or service to develop a sales pipeline as the business process.

Leads can be created for purposes such as list building, e-newsletter list acquisition, or sales leads and may also include non-paid sources such as organic search engine results or referrals from existing customers.

4 Pillars of Lead Generation:

Call-to-Action (CTA):

A call-to-action: (CTA) is an image, button, or message that calls website visitors to take some sort of action. When it comes to lead generation, this action is (you guessed it!) to fill out the form on the landing page and redeem the offer. And see how everything fits together?

Landing Page:

A landing page is a web page visitors visit for a distinct purpose. While a landing page can be used for various reasons, one of its most frequent uses is to capture leads through forms.

Dedicated, promotion-specific landing pages are what we’ll be focusing on, landing pages are standalone pages that are designed for a specific marketing campaign.


Forms are hosted on landing pages. They consist of a series of fields that collect information in exchange for an offer. The most common types of lead generation forms include contact forms, registrations forms, and news letterforms.


An offer is content or something of value that’s being offered” on the landing page. The offer must have enough value to visitors to merit providing their personal information in exchange for access to it.

One is the best tool for lead generation is MailChimp, with a Free plan that includes up to 2,000 contacts across all audiences in your account, and it’s easy to use to grow your business, which is we personally use for lead generation in email marketing, and it helps to find potential customers or reach people, which is most matter in lead generation.

An Effective Lead Generation Process:

  1. A company researches its target customer base and develops an understanding of its pain points.
  2. Plan content that helps potential customers solve those pain points
  3. When people find an offer to receive something valuable in exchange for their information.
  4. Then, keep in contact with them through automated emails that further address the deeper pain they might also express.
  5. While this process is going on marketers work with sales teams to determine which leads might be a good fit for their product or service.
  6. Sales might even reach out to prospects who want to be contacted
  7. Eventually when they’re ready to buy those leads become customers

Boost Lead Generation with SEO

SEO is the best way for generating leads for potential customers for products and services by getting website visitors from search engine optimization. SEO lead generation the campaign is not only going to ensure your ongoing marketing efforts stand a great chance of succeeding in the market. SEO and lead generation work together because the more often you show up on the first page of the search results, the more potential customers can find and interact with your business.

Also Read: What's the difference between SEO and SEM?

Here, are 6 ways SEO Strategies To Help Generating Leads

  1. Optimize Your Homepage

Optimize your homepage with forms that are hosted on the landing to the pages that get the most traffic. Well-optimized homepages should convert prospects into leads.

For lead generation, Call-to-action (CTA) is the best part of your homepages for advertisements or pieces of content that encourage the audience to do something.

  1. Optimize Your Blog Posts

Blogging is the most efficient part of your online business strategy. The blog should be optimized for lead generation with high-quality backlinks and with valuable content. The blog is all about your business niches or telling others about your products or services. If your blog works well then the more people interested to buy your product

  1. Improve Your Website Speed

If your website performance is slow then you might be losing your website traffic. The website needs to be routine maintenance to analyze your website speed. GTmetrix is a free tool to test and monitor your web page’s performance. And also Page caching is another way to help improve your load time.

  1. Be Active On Social Media

Social media is part of every online business marketing strategy. Collecting leads through social media is very easy for every marketing. Through paid marketing on social media, you set your targeting audience, demographic which people interested in your product or services. And the best thing is that social media leads will help you keep in touch with your potential customers for a special offer or share news.

  1. Rank on Google’s First Page For your SEO services

If your SEO services are in top rank in Google, then there'll be more chances to click or generate leads. Google can be a great source for getting traffic and revenue into your business. For rank, on google’s first page you want to make high-quality backlinks, Searching the best keywords for your services, focus on user experience, and have a mobile-friendly website.

  1. Perform Keyword Research

Keyword research is the best way to help in SEO strategies. Relevant keywords in help in paid and organic. Google Keyword Planner is one of the best tools for keyword research

“Did you know” that Sapphire Technologies knows the importance of search engine optimization services for sales/lead generation as it helps in enhancing the user experience and the usability of the website. It allows your website to receive more traffic which results in more lead generation.

How to Generate Leads With Social Media

  1. Facebook Ads

Facebook ads are one of the most preferred mediums for lead generation by marketers. The reason for the advertiser’s preference toward Facebook is that it offers to target lead generation. Facebook has a separate campaign for each objective. You can easily create a campaign by selecting an objective for lead generation. Facebook‘s Ads revenue is 4 times its nearest social media competitors.

  1.  LinkedIn Ads

LinkedIn ads are the most powerful tool for B2B business for leads generation. 50% of traffic to B2B Blogs is driven by LinkedIn. Most business owners & sales professionals promote the industry best practice, tips, and useful content of their clients. They create content that can be useful for prospects and in return they will start a discussion over it ultimately leading to sales.

Also Read: Why LinkedIn Marketing Is Important?

  1. Google Ads

Google Ads account is structured to help you create highly targeted advertising, As a business, you can no longer afford not to run Google ads for any business objective, lead generation included. A lead campaign is an online advertising campaign dedicated to generating high-quality, relevant leads for a business. In Google Ads you have multiple options to select the type of campaign. You can choose the campaign for lead generations for leads. With the right keywords that drive sales. You can use AdWords Planner for keyword selection

  1. Native Ads

Native Advertising is a perfect way on social media. With sponsored native ads you should generate the leads. Promoted sponsored social media posts are one of the most common types of native advertising used online. Brands also often pay influencers to create original content to promote their products. Another common form of native advertising is paid search, which relates closely to promoted listings. You get more clicks and sales from native ads compared to other ad formats.

Also Read: Native Advertising You May Not Have Known

  1. Instagram Ads

If you have an E-Commerce business then another way of generating potential leads. Integrate Instagram With Your Website. Instagram is the best way to drive leads with highly effective tactics, engaging advertising, auction buttons, and link optimization. In Instagram, you can  Link your bio to a lead-generating landing page including a traffic-driving CTA. Also, you can run lead ads across both Facebook and Instagram by creating a lead ad and Instant Form in Ads Manager.  

  1. Twitter Ads

One of the best uses of Twitter advertising for lead generation is to promote your business. If you search on Twitter for a particular keyword, you’re likely to see a promoted tweet at the top of search results. This can be a great way to get a specific message about your product/services at the top of your potential customers. It can also be used to promote engaging content created by your business to boost authority in your business


A lead is any person who visits your landing page and fills the inquiry form and expresses an interest to know more about your product/service. The lead can be followed up with because he fills in his contact details. So, whenever you are planning a lead generation just make sure that you are justifying the value of the user within the right offer. To know more information visit www.sapphireitsg.com